EVENT Branding

for non-profit SYP


how it started

In early 2019, I teamed up with non-profit organisation, the SYP, to create the branding for their 70th year in operation.

Their UK committee wanted to run a campaign to reach their followers in advance of their first event in 2019, their AGM, and also wanted a design that could be used throughout the year and for multiple events and purposes, such as on promotional materials.


My approach

In response to the brief, I created a logo with a classic, timeless feel that could feature across the materials and campaigns they chose to run.

I then incorporated the logo into a series of designs that could be used as part of a campaign for their first event in 2019, their AGM, and to encourage engagement within their online communities.

I resized the images accordingly, so they could be used across their social media platforms, including Twitter and Instagram.